UK duo and Band To Watch alums Nai Harvest were named Most Energetic at our Austin Invasion with Exploding In Sound last week, and they’re following that honor and a successful SXSW run with a new video for “Just Like You,” one of the two tracks on their upcoming 7″ that’s due out next month. The video was directed by Natalie Wardle, who is also the focal point as she dances and does some prancercizing around the band, who stand as still as statues. She throws paint on them and herself in an effort to get them to join in on the fun, but to no avail. Here’s how Wardle breaks down the video:
This is a comical observation and short performance highlighting how we (the human race) start the year focusing on our obsession with body image, following the trend of ‘getting in shape’ and how we’re always trying to ‘better ourselves’ by making these crazy promises to ‘stop doing this…’ and ‘start doing that’…
However, things turn sour when people around us lose interest and we’re fighting a battle with ourselves to keep up the work out will power. Finally, we give up! Back to our old ways like everyone else, ‘just like you’. There’s always next year.
We shot this video in one take to illustrate that if we put our minds to something we can achieve it, but it’s never going to be perfect.
03/25 Sheffield, UK @ Leadmill
03/26 Leeds, UK @ Brudenell Social Club
03/27 Newcastle, UK @ Think Tank
03/29 Manchester, UK @ Deaf Institute
03/30 Birmingham, UK @ Rainbow Cellar
03/31 Brighton, UK @ Hope & Ruin
04/01 London, UK @ Boston Music Room
04/02 Leicester, UK @ The Cookie
“Just Like You” / “Jelly” is out 4/29 via Topshelf Records.