The Drums – “How It Ended” Video

By Tom Breihan / October 7, 2011

I feel a bit bad for any music video that debuted within 24 hours of Beyoncé’s “Countdown.” The Drums’ new video for the theatrically sad “How It Ended” features frontman Jonathan Pierce walking around and looking sad while being filmed through what appears to be a burlap sack, and it’s nice enough, but it’s… not “Countdown.” Watch it at NME.

The Drums’ new album Portamento is out now on Frenchkiss. Read our Under The Influence interview with Pierce to get a sense of what the band’s listening to.