I’m not really sure why rappers sign to majors anymore, especially someone like 40 Best New Bands of 2011 list member ASAP Rocky, a rapper generating plenty of high-visibility buzz without one (he must not be listening to a lot of Flocka these days). But ASAP Rocky has signed to RCA, which currently falls in the Sony family. ASAP — real name, Rakim Meyers — himself has an explanation:
I feel great about the new deal; I believe it was destined and with a label like Polo Grounds & RCA behind me I don’t see anything stopping us. I wanted to go with the right partner that can help get a bigger platform to get me and my A$AP crew’s music and movement out. I expect to be in the same league as today’s most relevant artists, and there are just some things you can’t do on your own. The plan is to not only release great music, culture, and style for myself and A$AP worldwide, but to also be the next major artist/exec in the business and make great business men out of my brothers.
(via The Fader)
I’m good as long as it leads to plenty of (released) music. Something that hasn’t exactly happened yet as we wait tirelessly for Rocky’s debut mixtape, LiveLoveASAP, to drop.
Rocky heads out on tour with Drake and Kendrick Lamar soon, which is a great look for everybody involved. After initially announcing an itinerary, those dates have been pushed back until after the holiday season. We’ll post those when they’re announced.