Bon Iver Gets Huge In This Fitness DVD Trailer

If this clip wasn’t so earnest — sciatica is a problem, people! — I’d have a little bit more to make fun of, but the honesty and candor of the this workout DVD trailer that Bon Iver’s in for some reason freezes me out. I’ve embraced it; thanks to Justin’s workout plan, I’m the envy of all my friends! Ooh, I’m so excited. Check it out after the jump.

(via The Daily Swarm)

It should be also mentioned that Bon Iver is the type of guy who customizes an NBA jersey, jacking Michael Redd’s #22. Maybe it was a gift, but that’s just an excuse.

Comments (25)
  1. What THE FUCK is this?

  2. I can’t believe I just wasted 3 minutes of my life watching this.

  3. if I work out like him, maybe I’ll be able to beautiful orchestrated melodies with my guitar, and belt out the most meaningful lyrics around. Then I’ll get all the ladies, because I’ll be fit too.

  4. I have no idea what I just watched, but whatever it was… it was beautiful.

  5. A video about Justin Vernon and his workout routine and yet the back ground music is We Are The Willows. Hmm…

    • Using Justin’s music in a commercial is probably too expensive for a mere personal trainer. You have to be a big liquor or brewing company to afford him.

  6. Is there a reason this video was made?

  7. I just like the fact that he calls his band members his “boyz”

  8. You just popped in the Justin Vernon get right for the winter workout tape.

  9. I feel like this is a joke, does that make me a bad person?

  10. There’s so much truth in all of this this, and I’m not even a fan of Bon Iver. Working out does wonders for both the mind and your physical health, and if you dedicate yourself to it, you will notice changes in all apsects of your life. Kudos to Justin for advocating good health and wellness practices!

    • …and it couldn’t come at better timing with The Avalanches pointing fingers at Justin for advocating hard liquor like he was some lazy drunkard or something.

  11. Did I miss something? When did working out become ironic?

  12. new trend: sciatica

    ;

  13. is Bon Iver the new Nathan from KoL? dude is gettin jacked!

    this was a pretty nice video though, and it’s funny seeing the personal trainer and the band dudes gettin along together

  14. Aww, this makes me feel good!

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