Eugene McGuinness – “Sugarplum” Video

In the video for his new single “Sugarplum,” the terse and stylish Britpopper Eugene McGuinness surveys London from a skyscraper rooftop. The clip gets a whole lot of mileage from the sight of red balloons against a grey sky, and you can watch it below.

McGuinness’s album The Invitation To The Voyage is out now on Domino.