Kendrick Lamar – “Backseat Freestyle” Video

Released in advance of his Good Kid, m.A.A.d. City album, Kendrick Lamar’s “Backseat Freestyle” felt like an out-of-nowhere burst of snarling rap virtuosity, an uncharacteristically vengeful vent session for the usually thoughtful rapper. On the album, it took on new resonance: There, it was a teenage Kendrick impressing his friends by tough-talking in the back of the ride. And now, with the song’s video, directors JeromeD, Dave Free, and Kendrick himself imagine it as a combination between the two, filming Kendrick skulking through Compton and Paris and including cameos from album characters like Kendrick’s dad and Sherrane (introduced by lascivious, lingering, vaguely NSFW jiggle shot). It’s all visceral smash-cuts, and weirdly enough, it’s the first video from rap’s best album of 2012. Watch it below.

Good Kid, m.A.A.d. City is out now on TDE/Interscope. I wonder if it’s possible to walk past the Eiffel Tower at night lately without stumbling into a rap video shoot.