The xx’s Label Accuses Hugo Boss Of Ripping Off “Intro”

The xx are the only band I’ve ever seen that can make a festival crowd sing along with a wordless song. That song is “Intro,” the first track from their self-titled first album, and it’s about as iconic a side-one/track-one as this century has produced. So when Hugo Boss pretty much wholesale jacked the song in a commercial for their sunglasses, people noticed. Young Turks, the band’s label, called out Hugo Boss for the bald ripoff move on Twitter. Here’s what they said.

The commercial is embedded in that tweet. For comparison’s sake, here’s the original:

How does this keep happening?

Tags: The XX