Merchandise are on tour right now supporting star-turn After The End, and in the midst of their travels they’ve shared the video for album highlight “Telephone.” It’s directed by the band and features Scottish playwright John Byrne, known for ’80s BBC sitcom Tutti Fruiti and for dating Tilda Swinton. The concept is a play on Byrne’s Slab Boys Trilogy, which tells the tale of three working-class Scots growing up. Merchandise frontman Carson Cox shared a statement on Byrne and the video:
This video was lots of work. For sure our most theatrical but also our most animated. Under the amazing art direction of John Byrne and a load of scots we were able to not only confuse time but create a new type of surrealism. We smoked a ton of cigarettes and stuffed ourselves with food till the ideas came flowing out…
Byrne also shared a statement:
Delightful bunch of guys, really really talented – going to be BIG, no two ways about that! They were great to work with and – God bless them – very very smart AND funny.
Watch the “Telephone” video below.