Kero Kero Bonito – “Build It Up”
Kero Kero Bonito have shared a glossy one-off track called “Build It Up,” which takes their masterful fusion of J-pop and dance music to new heights. It wouldn’t feel out of place on their Intro Bonito debut from earlier this year, but this song is probably the best thing they’ve put out so far, save for maybe their Secret Songs contribution “Flamingo.” It has everything you could ask for in a KKB track: some razor-sharp call-and-response raps from Sarah Bonito, an extended freakout of Gameboy bloops and jittery crossing guard whistles, and a smile-inducing mantra in the form of “Don’t forget to put your own flag on top.” And as always, the UK trio are clever and on-point in blending video games tropes and real world issues into something relatable and invigorating. Listen below.
The “Build It Up” single is out now.