Marvel Comics Appropriates Run The Jewels’ Logo For Two Covers
Run The Jewels’ gun-and-fist logo/hand sign is fast achieving cultural dominance, and now it’s about to enter the Marvel universe. Rolling Stone reports that the covers of two new Marvel comics, Howard The Duck #2 and Deadpool #45, will use that logo and riff on the Run The Jewels 2 cover art. The Howard The Duck one, which also features Guardian Of The Galaxy Rocket Raccoon, is especially badass. And while yammering sarcastic mercenary Deadpool might be one of the world’s most irritating superheroes, there’s something wonderful about the idea of him snatching Thanos’ chain.
Marvel editor-in-chief Alex Alonso tells Rolling Stone that he got the idea from the Tag The Jewels graffiti project and from watching his son in a football game: “He caught a touchdown pass that won the game. And on the sidelines, he took off his glove and he pointed at it and his friends were going ‘Run them jewels fast.’ Seeing the way that my 11-year-old son and his friends were improv-ing off of this really vibrant, iconic image… It got me thinking. If you’ve got this movement around the world from Bangladesh to Taiwan, people are doing their interpretations of this logo, and I got these roughnecks doing it on the sideline of a football game… Maybe Marvel could weight in on this and have some fun.”
As for El-P and Killer Mike, they’re both predictably amped about this turn of events. Mike says, “I knew it was happening potentially, but when it came all the way through, I was dancing around the room in my Polo underwear… Just being perceived as a quote-unquote urban artist, you never get to embellish that part, so I haven’t been as visible on that side. But anybody who follows me on Instagram knows I’m a thirtysomething-year-old child. I play with toys, comics, that type of shit, so this is like a very big deal for me. I grew up reading comics with my dad — my stepdad, but I don’t use that word — he let me just have his comic collection. So this is a very big deal for me, man. I look forward to when this shit drops, taking him up and driving him to the comics store in North Dekalb, just to let him get out and not even tell him that it’s going down. I know he’s gonna be so proud he could fuckin’ cry, bruh.”
And here’s El: “Comic books are a part of the creative world of a kid in an urban environment. You might not admit it on record, but you talk to almost every rapper — we all grew up with that shit. I guarantee you like 80% of any rappers that you meet probably went through a large comic book phase.”