Next week, Twin Shadow will drop his new album Eclipse, his major-label debut. And if you needed further indication that George Lewis, Jr. isn’t exactly a DIY type anymore, behold his Levis commercial. Lewis is the star of a new ad for the jeans company, and he doesn’t just talk about his musical influences; he also explicitly endorses the jeans brand. I hope he got paid! In less culturally queasy news, Lewis and his band recently played a live-in-studio session for KCRW’s Morning Becomes Eclectic, knocking out impressive versions of the new songs “Turn Me Up” and “Eclipse.” Watch the commercial and those two performances below.
Eclipse is out 3/17 on Warner Bros.