Last night Jay Z began the rollout for his new streaming service, Tidal, but the campaign seems to have already hit a snag. Tri Angle Records artist the Haxan Cloak, a collaborator on Björk’s Vulnicura, has been tweeting about how the sparse, beat-driven soundtrack to the video promo for the service bears resemblance to his songs.

Respect to Tidal for licensing some @haxan_cloak music and for not asking someone to unceremoniously rip him off https://t.co/HEK9Vn5ULe

— Tri Angle Records (@TriAngleRecords) March 30, 2015

This is so shameful. Thanks for not getting in touch and ripping me off, Tidal. https://t.co/SpaZRmv4ud Please retweet!

— Haxan Cloak (@haxan_cloak) March 30, 2015

Just to clarify, I'm not saying Tidal used my music; I'm saying they used an imitation of it. This happens to artists way too often.

— Haxan Cloak (@haxan_cloak) March 30, 2015

Considering the whole thrust of their campaign is that this is an artist-centered streaming service that strives to put the musician first, the accusations take on greater weight (or irony). But these are very sparse songs, and there’s a chance this was purely coincidental. The tracks that seem most similar to the Tidal promo video are “Mara” and “The Mirror Reflecting Pt. 1.” Listen to those below, along with the video to see if you hear similarities.

[Photo via Facebook.]