Over the past few years, Red Bull has made their mark on the music world — between events, a company-owned studio and label, and their own music website, the energy drink company has become a staple sponsor at pretty much anywhere that would be synonymous with music. Their impact on the electronic music sphere is especially pronounced and, as The Fader points out, Arca took to Twitter today to question what implications that has. Fellow producer Evian Christ also weighed in with some opinions, and their conversation is an enlightening look at the pressures artists are facing to make money in a world that’s less interested in buying actual music and more interested in investing in experiences. Check it out below:

why are we okay letting an energy drink put their logo all over everyone's blood sweat and tears

— Arca (@arca1000000) June 16, 2015

@evian_christ The gigs are great! but should we just ACCEPT logos as halos above every performer's head? is that the only way? REALLY?

— Arca (@arca1000000) June 16, 2015

@arca1000000 definitely not. less aggressive branding combined with more investment into focused and sustainable projects would be ideal

— evian christ 2015 (@evian_christ) June 16, 2015

@arca1000000 so RBMA end up investing money into owners of prime real estate rather than sustainable venues which can be used more than once

— evian christ 2015 (@evian_christ) June 16, 2015

it's not a matter of principle – it's a matter of degree. I'm asking: is that the only way. vomiting your guts on stage under a logo.

— Arca (@arca1000000) June 16, 2015

I said it because I believe musicians are worth more, not because I'm above hustling

— Arca (@arca1000000) June 16, 2015

play any show, the music is all that matters: but when they screw on that huge ass backlit logo, just ask urself who's benefitting from who

— Arca (@arca1000000) June 16, 2015

I'm not against sponsorships & partnerships: that's just survival. but it should be ok to ask questions about how aggro branding will get.

— Arca (@arca1000000) June 16, 2015

For what it’s worth, I’ve been to a number of Red Bull-sponsored events — including PC Music’s POP CUBE event last month — and, while you definitely can’t walk into one of them and not know it’s sponsored by Red Bull, I’ve found that they’re one of the companies that seems to do the whole “branded content thing” the most organically. They also have a habit of latching onto some pretty out-there artists that probably do need an extra push. But Arca and Evian Christ definitely raise some interesting points and, as we approach a time when these sponsorships are the norm (if we’re not there already), it’s something to keep in mind.