LIZ – “When I Rule The World” Video

LIZ – “When I Rule The World” Video

SOPHIE produced LIZ’s frantic, blippy new pop song “When I Rule The World,” and it’s a fascinating test case for the question of whether PC Music’s whole conceptual jackhammer future-pop aesthetic will work as actual pop music. The song debuted in a Samsung ad, and now it’s got a flashy video from veteran pop-video director Justin Francis. The video overdoses on little-princess imagery — stuffed animals, tiaras, an adorable puppy, a pair of dancing girls. It’s as busy as any K-pop video. And if Ariana Grande’s whole infant-chic thing creeps you out, you should probably go ahead and skip this one. If not, check it out below.

The “When I Rule The World” single is out now on Mad Decent/Columbia.

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