The Joy Formidable – “The Last Thing On My Mind” Video (NSFW)

Welsh alt-rock power trio the Joy Formidable are returning in March with Hitch, their third album and their first since 2013’s Wolf’s Law. Today, they’ve shared the NSFW video for lead single “The Last Thing On My Mind,” which features a whole lot of footage of a whole lot of dudes in various states of undress. “It’s a song about freedom, about feeling alive & a part of that is about sexual liberation too, which is why we wanted to make a music video from the perspective of a heterosexual female gaze,” frontwoman Ritzy Bryan explains. “It shows men in many forms, being free, being sexy, being watched, it’s beautiful and provocative and is some small attempt to re address the existing imbalance of perspective and nudity in music videos.” Watch and listen below, and check out the LP’s tracklist and some tour dates while you’re at it.

Hitch tracklist:

01 “A Second In White”
02 “Radio Of Lips”
03 “The Last Thing On My Mind”
04 “Liana”
05 “The Brook”
06 “It’s Started”
07 “The Gift”
08 “Running Hands With The Night”
09 “Fog (Black Windows)”
10 “Underneath The Petal”
11 “Blowing Fire”
12 “Don’t Let Me Know”

Tour dates:

03/28 Los Angeles, CA @ The Roxy
03/29 Los Angeles, CA @ The Roxy
03/30 San Francisco, CA @ Great American Music Hall
04/01 Portland, OR @ Wonder Ballroom
04/02 Seattle, WA @ Neumo’s
04/05 Minneapolis, MN @ First Avenue
04/06 Chicago, IL @ Double Door
04/07 Iowa City, IA @ Mission Creek Festival
04/08 Nashville, TN @ Mercy Lounge
04/10 Pittsburgh, PA @ Mr Small’s Theater
04/12 Boston, MA @ Paradise Rock Club
04/13 Washington, DC @ 9:30 Club
04/14 New York, NY @ Irving Plaza
04/15 Philadelphia, PA @ Underground Arts

Hitch is out 3/25 via C’Mon Lets Drift/Caroline.