Here Are Will.i.am’s Tips For Interviewing Will.i.am

Richard Chapin Downs Jr./Getty

Here Are Will.i.am’s Tips For Interviewing Will.i.am

Richard Chapin Downs Jr./Getty

Are you going to be interviewing Will.i.am? Do you wish you had a handy little guide to interviewing Will.i.am? If you answered yes to one or both of those questions, well, you’re in luck! Writer Harry Wallop recently profiled the Black Eyed Peas frontman for The Daily Telegraph, and before he was allowed entrance into The Future — which is what Will.i.am calls his i.am+ office in Hollywood, because of course it is — he was handed three sheets of paper entitled “tips for maximizing your interview time with Will.i.am.” Along with helpful instructions on how to conduct the interview, the handout also comes with various “fact checks,” like: “For music references, he is a seven-time Grammy Award winner, the frontman of the Black Eyed Peas, and has a solo career HipHop artist [sic]. Please do not use ‘rapper.’ He is the first music artist to beam a song back from Mars.” Also this: “If editorial policy dictates that you must use his legal name at the top of the story, it is William Adams. All other listings are incorrect. His title/descriptor is: entrepreneur, philanthropist, and Founder & CEO of i.am+.”

As detailed in the Telegraph profile, Will.i.am is about to launch a new device called dial, a smartwatch that can make calls, text, play music, and take pictures using voice activation. Although the musician’s previous forays into the tech world — foto.sho, an iPhone case/camera that the press praised as “nightmarishly ugly” and Puls, his last attempt at a smartwatch, which one critic described as “terribly frustrating to use” and “objectively the worst product I’ve touched all year” — haven’t quite worked out, Will.i.am seems optimistic about his latest venture. Dial is a collaboration with UK telecommunications company Three, which means that unlike his previous gadgets, it’ll actually be widely available in the UK. “This is real now. These are real partners. This is real product in the market,” says Will. “Not that the other stuff was fake,” of course. Watch a demo below.

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