Adidas & Kanye West Announce “Unprecedented New Alliance”

Kanye West has been making some erratic decisions in his public life for many, many years, and they’re only getting weirder. But his shoes keep selling, so he hasn’t yet scared off his greatest corporate partner. West has been signed up with Adidas and developing sneakers for two years now, and this morning, he and Adidas announced a new deal, which Adidas calls “the most significant partnership ever created between an athletic brand and a non-athlete.”

According to a press release, West’s new deal with Adidas will include more shoes, clothes, and accessories. It’ll also include new retail stores, which will “serve as distinct hubs” for his Yeezy products. In a press release, West says, “These past two years, Adidas and Yeezy have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.” So yeah, be inspired.

UPDATE: According to TMZ, Kanye West’s new Adidas deal could potentially, within a few years, net him up to a billion dollars. West will be designing, among other things, basketball and football gear, and he’ll get an all-star team of the fashion industry’s best and brightest. So: No more lyrics about personal debt! Also, possibly no more Kanye West music, ever!

Tags: Kanye West