Sorry, Beyoncé’s Not Buying The Magic Leap Hype

Magic Leap is a secretive startup that’s supposedly developing some amazingly high tech augmented-reality glasses. I say “supposedly” because despite being valued at $4.5 billion and successfully generating a ton of hype, the company has yet to produce a functional product, and that hype may or may not be a load of hot air. Only a few people, mostly celebrities and VIPs that the company wants to impress, have actually seen a demonstration of the prototype. One of them is Beyoncé, and according to Business Insider, she wasn’t very impressed:

Other former employees describe a culture that caters to VIPs. Magic Leap leadership would clear out its Dania Beach office, sometimes multiple times per month, to give demos to celebrities, investors, and other important people.

Some who saw the device, like Steven Spielberg, were pitched to make content for the device . But others, like Beyonce, who received a personalized “mermaid” Magic Leap demo — and was bored by it — that the team created on short notice, were more of a reflection of Abovitz’ desire to connect with celebrities than anything directly related to the company’s business, former employees said.

Sorry, Magic Leap.

Tags: Beyoncé