Kanye’s The Life Of Pablo Goes Platinum But Not Necessarily From Streaming Only
Nearly a year after releasing his eighth studio album The Life of Pablo, Kanye West has reason to celebrate. Today, Pablo achieved platinum status, according to a press release from the rapper’s label Def Jam. A rep for the Recording Industry Association of America (RIAA) confirmed the certification to Billboard.
While the label says that the project is the first streaming-only album to go platinum, Billboard reported last April that TLOP was briefly available for sale on West’s official site upon its release in February. TLOP — which arrived as a Tidal exclusive — managed to hit No. 1 on the Billboard 200 after 70 percent of the album’s debut earnings — 94,000 equivalent album units — were due to streaming. (TLOP was streamed over three billion times worldwide, per the release.) Additionally, West’s site is currently selling digital downloads for $20.
While it was unclear as of press time if the platinum status included the album’s sales in addition to streams, a source says the RIAA does not break out the components of any certification. The platinum certification reflects a million equivalent album units, which blends traditional album sales, tracks sold from an album and on-demand audio and video streams. Billboard has reached out to West’s rep for additional comment.
It's official. #TLOP is @KanyeWest's eighth RIAA Platinum (or higher) album! @DefJamRecords 💿 pic.twitter.com/NhDMNrxR5v
— RIAA (@RIAA) April 4, 2017
Additional reporting by Adelle Platon. A version of this article originally appeared on Billboard.