Watch “Pen-Pineapple-Apple-Pen” Singer Partner With UN For “SDGs” PSA

Eugene Hoshiko/AP

Watch “Pen-Pineapple-Apple-Pen” Singer Partner With UN For “SDGs” PSA

Eugene Hoshiko/AP

Last year, Piko-Taro — the fictional pop artist created by Japanese comedian Kazuhito Kosaka — became the record holder for the shortest song to ever chart on the Billboard Hot 100 when his goofy “Pen-Pineapple-Apple-Pen” became a viral hit thanks to a Justin Bieber tweet. Now, he’s partnering with the United Nations for a PSA about the organization’s sustainable development goals. Viral stars, they can go so far!

As the Associated Press notes, Kosaka appeared last week alongside Japanese Foreign Minister Fumio Kishida to announce their collaboration. His updated version of “P-P-A-P,” now reconfigured to support “SDGs” (Sustainable Development Goals) can be seen below.

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