A new Drake song seeps into our collective subconscious. You hear it everywhere — at parties, coming out of car windows — usually played alongside a queue of classic Drake tracks. His music seems to integrate itself into whatever moment surrounds its release. The Drake Effect is impossible to ignore.

Of the five singles he released in 2018, two of them peaked at #1 on Billboard’s Hot 100. The other three charted in the top 20. He also came out with a viral one-off freestyle in response to his beef with Pusha T. Needless to say, his forthcoming album Scorpion is going to be inescapable. Today he shared a short trailer that finds him driving to the studio at night in what looks like the beginning of a horror movie. The clip is set to “The Mark (Interlude)” by Moderat. Watch below.

A post shared by champagnepapi (@champagnepapi) on Jun 25, 2018 at 7:00pm PDT

Scorpion billboards have been popping up around Toronto, in case anyone missed the Drake szn memo.

It’s #Scorpion Season in Toronto!! Drake’s New Album drops next Friday @Mastermind pic.twitter.com/gejA2INsXG

— 93-5 The Move (@935TheMoveTO) June 21, 2018

Scorpion is out 6/29.