Ariana Grande, Demi Lovato, Carly Rae Jepsen, & J Balvin Drop Scooter Braun Management; Justin Bieber Denies He’s Leaving Too
Ariana Grande and Demi Lovato have reportedly both left Scooter Braun’s management company, SB Projects. This follows J Balvin’s May departure, not to mention rumors that Braun’s prodigal son Justin Bieber left, though representatives for both Bieber and Braun have denied that report. (Braun famously “discovered” Bieber after watching YouTube videos the then-pre-teen had uploaded.) Braun’s current roster now includes Bieber, Tori Kelly, Carly Rae Jepsen, Usher, Dan + Shay, and David Guetta, among others.
According to Billboard, Lovato parted ways with Braun last month and is currently looking for new management. The singer had been signed with Braun since 2019. Billboard and Puck News’ Matthew Belloni have also reported Grande’s split from Braun — Grande signed with SB Projects in 2013. (Meanwhile, Grande is releasing a Yours Truly 10th anniversary edition on Friday.)
No word on what specifically prompted these Bieber rumors and dominoing client departures, but I bet you anything that Taylor Swift is having a very good day.