Despite how much we talk about Arcade Fire, we never really expected our Canadian heroes to start throwing sharp barbs of scorn around all Brit-style. But leave it to the rabble-rousers at NME to change that in a recent interview with the lead Arcade Fireman. Granted, Butler’s talking crap about those who sling shit themselves, but we’ve never really seen this quotable side of our favorite Win before. He told the mag:
“It’s not like we shun success, but at the same time we don’t’ want to shove it down people’s throats. In the UK there’s this kind of rock star competition. I don’t know if U2 started it, or The Stones or Oasis but a lot of bands think in terms of: ‘I’m going to be the biggest band in the world. Fuck all those bands who’ve got no ambition’. I think that’s a total crock of shit.
“There’s nothing less interesting to me than the idea of marketing the fuck out of something so people are forced to like it. Some bands are just manipulating people to buy music. That’s how 90 per cent of the record industry works! It’s basically the same as selling a fucking toaster or a cruise package.”