A Deodorant Spot That’s Sure To Knock ‘Em Out

Lily Allen shilling for Sure? Not quite. The cheeky folks at ad agency Lowe Worldwide are using “Knock ‘Em Out”‘s infectious Professor Longhair sample for a sporty new Rexona/Sure/Degree spot. Not that Lily has anything against antiperspirant (one hopes), but seems an underhanded way to trade on her popularity, innit? Of course none of this is illegal — Lowe licensed Longhair’s version of Earl King Johnson’s “Big Chief” from publisher Shirley’s Music (we did research!) — but bet your trainers Lil’ll be bitching about it on MySpace.