Well, here’s a pretty ridiculous story. Tim Burgess, frontman of the early-’90s-vintage Madchester rock band Charlatans UK, was apparently hanging out on Twitter recently and mused that someone should make a cereal called Totes Amazeballs, which is exactly the sort of goofy-ass thing that aging rock stars say on Twitter all the time. And the the people at Kellog’s, who presumably have some understandable lingering affection for “The Only One I Know,” fucked around and made a cereal called Totes Amazeballs.
Adweek got this explanation out of Burgess: “I heard someone use the expression Totes Amazeballs, and it sounded like something from Charlie And The Chocolate Factory. I sent a cheeky tweet saying I’d invented a new cereal and that Kellogg’s were interested. But within an hour they’d got in touch.” Kellog’s designed the cereal, which Adweek calls “a mix of Rocky Road cake, Coco Pops Rocks, marshmallows, shortbread pieces and raisins” (sounds kinda good!), and made exactly one box of it for Burgess. I hope Burgess actually ate the thing and didn’t just hold onto it like some hoarder.