JJ – “Inner Light” Video

By Tom Breihan / August 26, 2014 - 9:45 am

The Swedish duo JJ evidently never got the memo about how it’s offensive to appropriate Native American culture — or maybe they got it and they’re intentionally ignoring it. Either way, the duo’s new video for “Inner Light,” a pretty drug-reverie from their very good new album V, stars a kid in a thrift-store version of traditional Native American garb. We see the kid alone in the woods, dancing and swimming and walking along an abandoned road. It’s all very prettily filmed, and I have no idea what any of it means. The video follow’s the group’s cinematic “All White Everything” clip, and it really couldn’t be more different. Check it out below.

V is out now on Sincerely Yours/Secretly Canadian.