Today, the internet is all a-buzz about the innovation we expected from the future predicted in the Back To The Future movies — where are our hover boards, our self-lacing shoes? — which makes it an appropriate time for YACHT to release a video for “I Thought The Future Would Be Cooler,” the title track from their latest album. In the band’s always clever but never very subtle way, the video serves as a commentary on our thirst for progress and our constant disappointment with what we have. It pokes fun at pretty much every notable modern technology or trend — drones, vaping, streaming, smart watches, those dumb video conferencing Segways — all while Jona Bechtolt and Claire L. Evans play it up for the camera.
“This is a science fiction video that uses only existing technologies,” Bechtolt told NPR. “VR, drones, self-balancing scooters (“hoverboards”), telepresence robots, selfie sticks, Soylent and vape pens. All of these things have variably been presented as symbols of our futuristic world, but individually, up close, they just feel straight-up comical.” The video was directed by Eugene Kotlyarenko. Watch below.
I Thought The Future Would Be Cooler is out now via Downtown Records.