POP ETC – “Running In Circles” Video

Running In Circles,” the glistening new single from POP ETC, is probably the best thing the group has done since the long-ago era when they were still calling themselves the Morning Benders. The song is pure sleek, yearning ’80s synth-rock revivalism, and the video builds on that aesthetic. It plunges the group into a neon pink-and-blue universe that seems to exist inside a Lite-Brite, that most ’80s of useless toys. (I had one.) Sami Jano and Steve Meierding directed the video, and it’s below.

“Running In Circles” is out at iTunes now, and there’s an album coming sometime this year.