Mass Gothic – “Nice Night” Video
Hooray For Earth’s Noel Heroux and Zambri/Solvey’s Jessica Zambri’s released their debut album as Mass Gothic back in February. The self-titled release is a delightfully genre-hopping collection of songs that range from Kraftwerk-esque synth meditations (“Territory”) to exuberantly bright indie-pop (“Every Night You’ve Got To Save Me“). Lead single “Nice Night,” however, always felt like the most fitting of Heroux’s stylistic costumes — a simultaneously sludgy-yet-shimmering reflection that finds him first singing, then later shouting about depression as an avalanche of distortion arrives to bury him.
In the new Addison Post-directed video for “Nice Night,” filmed in one take last month, Heroux sits in the center of a white backdrop dispassionately mouthing along to his song as Zambri accompanies him on the bass. Post also helmed the clip for “Every Night You’ve Got To Save Me,” which captured too the pair’s innate chemistry, one that’s immediately apparent here even as they rarely catch one another’s eye. It’s a simple visual, but it’s one that lets the power of Heroux’s words come across undistracted. Watch below.
08/09 Montreal, QC @ La Vitrola*
08/10 Allston, MA @ Great Scott*
08/11 New York, NY @ Mercury Lounge*
08/12 Washington, DC @ DC9*
08/13 Philadelphia, PA @ Boot & Saddle*
* w/ Kyle Craft
Mass Gothic is out now via Sub Pop. Purchase it here.