Sure, Metallica may not have actually hid VIP concert tickets inside Tucson-area burritos, but the idea of putting music inside food is still a solid one, right? Right?
A couple of years ago, Usher released his song “Clueless” via specially marked Honey Nut Cheerios boxes sold exclusively at Walmart, and now, in a move that probably even the Flaming Lips would think is bizarre, Garth Brooks has decided to release his new single via specially marked bags of Fritos. Oh, and the single will be exclusive to GhostTunes, the streaming platform that Brooks himself launched two years ago and that no one knows exists.
Starting tomorrow, anyone who buys a bag of Garth Brooks Fritos Corn Chips will find a download code for “Baby, Let’s Lay Down And Dance,” a new song from Brooks’ upcoming album. “You don’t get any bigger or better than Garth Brooks, and we’re completely honored to help give fans a fun way to discover his newest work,” says Christina Clarke, senior director of marketing, Frito-Lay North America. “Fritos has been an American icon satisfying fans for more than 80 years, so it’s only fitting that we’d be teaming up with a legendary icon like Garth Brooks for an unprecedented offer like this.”
— Frito-Lay N. America (@Fritolay) October 12, 2016