Kendrick Lamar is appearing in a new PSA/promo to support Obama’s My Brother’s Keeper initiative and MENTOR: The National Mentoring Partnership. Directed by Dave Meyers & The Little Homies, the clip features footage from his “Hard Work” Grammys promo of Kendrick hanging out with a young friend. In a voiceover, Kendrick reflects on the importance of mentorship, stating the impact that having an older mentor had on his life as a kid and expressing a desire to “pay it forward” by mentoring someone else. He also talks about meeting with President Barack Obama to discuss the problems facing inner city youth. (Obama’s favorite song of 2015 was “How Much A Dollar Cost,” so I’m sure the meeting was very cool for both of them.) Watch below.