We’ve been anticipating Tyler, The Creator’s new album Igor since he announced it last week, and fortunately it’s out today. Even better, along with the new LP we’re getting a video for early highlight “EARFQUAKE.” One of the great music video artists of our time is back in action, and once again he has not disappointed.
“EARFQUAKE” is a twisted soul love ballad, with Tyler forgoing rapping in favor of falsetto crooning. Playboi Carti also contributes vocals. The video leads off with Black-ish star Tracee Ellis Ross (who also appeared in Drake’s “Nice For What” video last year) portraying the nerdy host of a chintzy talk show. Her musical guest is Tyler in one of his ridiculous costumes, this time with a shaggy blonde wig and a tacky suit. Eventually he begins plinking away at a white piano. The performance ends up setting the place on fire — not figuratively, as Tyler gigs are wont to do.
Igor is out now on Columbia. Purchase or stream it here.